The 1% Listing

Everything You Need to Sell. Nothing You Don't.

Rethink real estate. Traditional 6% brokerages build massive corporate overhead into their fees forcing you to subsidize agency bloat. Todd Craig Realty strips away the waste to deliver high-stakes pricing strategy, expert contract negotiation, and complete closing management for just a 1% listing fee.

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Full-Service Broker Representation (1% Fee*)

Comprehensive MLS Syndication: Maximum exposure syndicated across Zillow, Realtor.com, Trulia, and hundreds of real estate search portals.
Data-Driven Pricing Strategy: In-depth market valuation, pre-listing analytics, and weekly reporting to keep you ahead of market shifts.
Full Transaction Management: Complete disclosures, offer evaluation, high-stakes contract negotiation, and closing oversight.
On-Site Selling Power: High-converting yard signs with direct QR code access, open house hosting, and managed showing schedules.
Pre-Listing Guidance: Transparent goal setting and pre-inspection consultation from day one.

*1% listing fee subject to a $3,000 minimum.

What to Expect: The 1% Roadmap

Full-service broker oversight at every phase. No guesswork, no hand-offs to unvetted assistants.

Step 01

Valuation & Strategy

We analyze active market comps, tour your property, and build a competitive pricing strategy designed to drive immediate buyer activity.

Step 02

Wholesale Media

Vetted pros produce HD photography, drone views, and 3D tours at cost. We syndicate your listing across the MLS, Zillow, and digital channels.

Step 03

Managed Showings

Showings run through direct, secure scheduling. We track interest, collect buyer feedback, and keep you briefed on market response weekly.

Step 04

Negotiation & Close

I negotiate offers, counters, and repair concessions directly, managing inspection timelines, title work, and closing documents straight to funding.

Professional Media at Cost. Zero Agent Markup.

We are real estate brokers, not photographers or digital marketers trying to play agent. Rather than padding commissions to run amateur ads, we connect you directly with premier Tampa Bay media pros at raw wholesale cost.

Photo & Video Packages

Packages starting at $299

High-definition interior/exterior photography, aerial drone video, and 3D virtual tours provided directly by vetted media partners.

Targeted Social Media

Packages starting at $299

Custom, hyper-targeted digital ad campaigns built and executed by marketing agencies to drive real buyer traffic.

The $500 Media Credit

Todd Craig Realty provides a $500 credit at closing toward the professional media package of your choice—effectively offsetting or eliminating your upfront media investment.

Maximizing Your Buyer Pool

Under current market rules, buyer agent fees are separate from the listing side. While you save thousands on our 1% listing fee, we guide you on offering strategic seller concessions (typically 2% to 3%) to cover the buyer’s agent. This removes out-of-pocket barriers for cash-strapped buyers, expands your offer pool, and maximizes your negotiating leverage for top dollar.